Your free Podsite trial has expired, but you still have time to upgrade!

Claim your custom domain name todayClaim your domain

EP 326: Creating Sustainable Structures & Systems With Superscript Marketing Founder Anna Wolf

47 minutes

Our core competency gives us a big leg up on creating operational sustainability, financial sustainability, as well as personal & social sustainability.

And that's the thing about investing in your core competency. It's not just an opportunity to make an aspect of the business work better—it's an opportunity to make the whole business more sustainable.

This week, as we continue our series on opportunity, keep this idea in mind because my guest has fantastic example of this at work.

Anna Wolf is the founder of SuperScript Marketing, a content marketing agency serving financial brands and professionals. Anna's story can be told through a series identifying core competencies as opportunities.

First, she identified as personal core competency and pursued that. Then, she identified a new capability—and core competency—the agency could use to make their work more impactful. And then finally, Anna focused on an overarching core competency that's empowered her to make her company much, much stronger across the board.

Anna and I talk about how she got into content marketing for the financial sector in the first place and how freelancing turned into an agency that, eventually, focused on productized services. We also talk about how getting obsessed with systems & processes helped her to clarify the agency's key core competency—and the operational shifts that have come with it.

The post EP 326: Creating Sustainable Structures & Systems With Superscript Marketing Founder Anna Wolf appeared first on What Works.

More episodes from What Works

EP 354: Making Sales A System With Coach Pony Founder Christie Mims

Today, I’m talking with Coach Pony founder Christie Mims. Christie helps coaches build a real business with her program of the same name. Plus, Christie is host of the Coach Pony podcast, a …

EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media

When you bring a systems thinking approach to business strategy, management, sales, marketing, and even the creative process, how does that shift your decision-making and action?

To kick …

EP 352: Personal Strengths Make Strategy Stronger

I've got four more stories of business owners leveraging their strengths for you today. And the thread that runs through each of them is how using personal strengths as a filter allowed …

EP 351: Thinking Differently With Writer Kris Windley

I've never thought of myself as very good at visual art or graphic design—even though I wished I was.

Then, I had a conversation with writer, developmental editor, and communications …

EP 350: Slowing Down For Success With Coach Reva Patwardhan

I still struggle with belonging. I struggle with the constant fear of unfamiliar situations and people—along with the fear of plenty of familiar situations and people—something Laura James …

EP 349: Updating Your Default Settings With Work Brighter Founder Brittany Berger

This month, I indulged myself a bit with our focus on the podcast. I wanted to talk to other neurodivergent business owners about how they leverage …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to EP 354: Making Sales A System With Coach Pony Founder Christie Mims
48:43
Start listening to EP 354: Making Sales A System With Coach Pony Founder Christie Mims
48:43