Your free Podsite trial has expired, but you still have time to upgrade!

Claim your custom domain name todayClaim your domain

EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps

37 minutes

As you grow as a business owner, you can start to anticipate market changes and plan for the way your cost of goods increases. You can set a goal to position your brand in a certain way and you can become smarter about your target market so you understand the value of what you're offering more fully.

And perhaps most importantly...

You can plan for the ways your cost of doing business will evolve.

You can anticipate the team members you'll hire. You can plan for the software upgrades you'll need. You can build in margin to cover unforeseen circumstances or changes in the market that impact your bottom line.

Very, very few business owners do this from the start. But over time, you can get better and better at your pricing strategy—and even your overall financial strategy—so that you're planning for the future instead of reacting to it.

And that's exactly what I'm talking about with today's guest, Tiffany Whipps. Tiffany is the founder and designer behind Fire + Mineral Jewelry. Tiffany has been designing jewelry full-time since 2012 and she'd be the first to admit that her pricing strategy has become a lot more sophisticated since she put together her first line sheet on a whim.

I originally invited Tiffany onto the show to showcase how money flows through product-based businesses. And we absolutely talk about that. But we also talk about how Tiffany's approach to money has grown more sophisticated over time, as well as how she's now pricing for the business she wants to have instead of the business she has right now.

Tiffany and I talk about how her pricing strategy has evolved over the years, why she's focused on products that have more long-term value as opposed to what's trendy right now, and how she's using her goals to set prices for her new work.

The post EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps appeared first on What Works with Tara McMullin.

More episodes from What Works

EP 388: Extra Context: Not Getting Paid

“You could make money with that!” That’s probably the first thing you hear when someone discovers you’re an excellent baker, or designer, or potter. …

EP 387: Context Clues: Is there hope beyond positive thinking?

“Positive thinking” comes in many forms: New Thought, the prosperity gospel, manifestation teaching, self-help guides, and more. It’s hard to argue with thinking positive thoughts! But when …

EP 386: Extra Context: Getting Paid

Who doesn’t love to get paid? So we’re going to talk about how that actually happens. Not the dollars and cents of getting paid, but the form and …

EP 385: Context Clues: Who do you work for?

It seems like every business owner or freelancer I know wants to quit social media. But very few people are actually doing it. It seems easier to imagine the end of your business than the …

EP 384: Context Clues: Do you love your work?

I grew up expecting to love what I did for a living. I was encouraged to choose a career that I was passionate about. But when I did, I bumped up against the stark reality that work I loved …

EP 383: Extra Context: Rugged Individualism

“Rugged individualism” is the very language we speak in America. It shapes the way we approach work, family, and society. And rugged individualism has a direct impact on the decisions we …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to EP 388: Extra Context: Not Getting Paid
21:23
Start listening to EP 388: Extra Context: Not Getting Paid
21:23