Your free Podsite trial has expired, but you still have time to upgrade!

Claim your custom domain name todayClaim your domain

EP 251: Teaching Customers How To Use Your Product One At A Time With Tyme Iron Creator Jacynda Smith

36 minutes

Today, we're examining customer service that might not scale but has helped the company create massive growth.

The Tyme Iron, created by today's guest Jacynda Smith, is a unique hairstyling tool that's meant to replace both your flat iron and your curling iron so you can create a variety of styles for medium-length to long hair.

When you look at it, you get it.

But when you use it? Well, that can be a different story.

Faced with questions and even some frustration from new users, Jacynda made an interesting choice. She decided to FaceTime her customers, one at a time, and walk them through the process of creating the style they wanted to create with their new Tyme Iron.

In other words, Jacynda made the choice to do something that doesn't scale.

But instead of abandoning that choice as the company grew, she doubled down.

As you'll hear, the company now employs 5 full-time virtual stylists whose job it is to sit down with new customers, one on one, and help them style their hair with their new Tyme Iron.

I had to know how this process is managed, plus I wanted to know how investing in this premium customer experience has benefitted the company overall.

The post EP 251: Teaching Customers How To Use Your Product One At A Time With Tyme Iron Creator Jacynda Smith appeared first on What Works.

More episodes from What Works

Introducing Small Business Masterclass

Small Business Masterclass is our new sister podcast where I'm sharing & curating sessions designed to help you navigate a changing economy. We're covering topics like hosting virtual …

EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And Running Host Martinus Evans

My guest today is Martinus Evans, the host of the 300lbs And Running podcast and the founder of the Slow AF Run Club.

Martinus isn't very "on brand" either if you consider a runner someone …

EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean

The hardest part of rebranding has been rebuilding the idea our customers and community have about who we are and what we do for them.

That process is never a one-way conversation. It's …

SPECIAL: COVID-19 And The Impact On Small Business Owners

What impact with the global coronavirus pandemic have on small business owners? Some are already feeling the crunch. Others are planning for the …

EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals

This week, my guest is Alyssa Catalano, the co-founder of Studebaker Metals—a metalsmithing and accessories brand that epitomizes focused and intentional choices.

Alyssa and the Studebaker …

EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini

Today, we're talking to Gina Bianchini from Mighty Networks.

Now, as you probably already know, Mighty Networks is a sponsor of What Works. Plus, we're proud users of their …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Introducing Small Business Masterclass
Start listening to Introducing Small Business Masterclass