Your free Podsite trial has expired, but you still have time to upgrade!

Claim your custom domain name todayClaim your domain

EP 204: Creating Value After Going Viral With Jennifer Johansson

35 minutes

My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago, she was able scale back her teaching to focus more on her art.

In an effort to spool up her art business, Jen started sharing her work on Pinterest. And one day, she noticed a particular pin was sending an outsize amount of traffic to her website. Not only that, it was generating comments and emails from interested people.

But they weren't so much interested in buying her artwork as they were in learning how to create the art they saw on Pinterest.

Jennifer spotted the opportunity—which was distinctly different than Brigitte's!—and started to take action.

In this conversation, Jennifer and I talk about the pin that went viral, the decision to build an online course about her unique style of art, and the nitty-gritty of how she created the course. We also chat about how her business has evolved as a result of pursuing this line of business.

The post EP 204: Creating Value After Going Viral With Jennifer Johansson appeared first on What Works.

More episodes from What Works

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

Today, my guest is Rob Walling and Rob is committed to doing things differently.

Rob is best known for his leadership in the world of bootstrapped software-as-a-service businesses. He is …

EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood

I'm thrilled to bring Shannon Siriano Greenwood back to the podcast.

Shannon is the founder of Rebelle, which started as a conference and grew into a …

EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae

But today, my guest is Erica Courdae, the founder of Silver Immersion, a Baltimore-area hair and makeup business, as well as a diversity, equity, and inclusion coach.

She's also the host of …

EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson

My guest today has had a similar experience learning the ins and outs of event planning and hosting kickass conferences.

Isaac Watson is the founder of Kickass Conferences, an event …

EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without

Today, you're going to hear from 5 business owners--all member of The What Works Network members. They're sharing the project management software they use and how it fits with the way they …

EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli

I wanted to know how people who work with lots of data and reports manage the process, communicate with their clients, and organize all the work to be done.

So I asked Christina Sjahli, an …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to EP 265: Leading Differently With MicroConf Co-Founder Rob Walling
36:40
Start listening to EP 265: Leading Differently With MicroConf Co-Founder Rob Walling
36:40