Your free Podsite trial has expired, but you still have time to upgrade!

Claim your custom domain name todayClaim your domain

EP 341: Taking Better Care Of Each Other with Wanderwell Founder Kate Strathmann

What can you do with your business if you look beyond your individual needs and your individual success?

That's a really exciting question to me.

EP 340: Managing As An Introverted, Anxious, and Autistic Boss: Tara’s Interview On The Rebel Therapist With Annie Schuessler

I am introverted, I do have social anxiety, and I'm autistic.

That's a pretty thick soup to be wading through as a manager.

The main reason I wanted to share that before you hear this …

EP 339: Hiring For The Upside With Small Business Co-Pilot Founder Podge Thomas

I met Podge back in 2019 and was immediately struck by her thoughtfulness and humanity—both in life and business. Podge helps business owners and …

Q&A: What Content Should Be Free? And What Should Be Paid For?

How do you know what content should be free? And, what should be paid for? This month, we’ve been talking all about building an audience and/or …

EP 338: Why Staying Small Leads To Big Results

This month, we've explored finding customers and building an audience—which are not the same things.

Every business needs to find customers. But not every business—not even most …

EP 337: Connecting With Stories With Tell Me A Story Founder Hillary Rea

Nothing fosters human connection faster than a story.

Stories are the most direct way to tell someone else—or a whole audience of people—an important …

EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan

Today, I’m talking with Felicia Sullivan, a brand strategist who has built a thriving business on marketing activities that don’t scale. Felicia …

EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones

Social media celebrity is not a requisite for success—no matter how many attractive business influencers give you the impression that it is.

But you don’t have to take my word for it.

This …

EP 334: Creating Mental Space With Simple Changes

What's the ROI on mental space?
What would it be worth to you to get some peace of mind?
What would you be willing to do to alleviate a bit of …

EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin

Andréa and I are both on a mission to bust some of the assumptions that people have about what's good for business when it comes to social media marketing.

For me, it's a small part of what …

Q&A: How Do You Make A Big Change To Your Business Model?

How do you make a big change to your business model without making it harder than it has to be? How do you navigate sunsetting an old offer (or a …

EP 332: Maybe Simplicity Is Just A Dream…

I'm convinced that every entrepreneur has a fantasy business that they daydream about.

It's free from all of the baggage and assumptions that we've built up around our existing businesses.

EP 331: Embracing Simplicity With Brigitte Lyons & Sophy Dale

Doing more and inevitably making things more complex is the main tool we've been trained to use.

This leads to all sorts of predictable challenges, …

EP 330: Letting Go Of Complication With Brigitte Lyons & Sophy Dale

Today, we're kicking off both a series on simplifying and a set of two episodes with businesses owners who have direct experience with dramatically simplifying their businesses—and in turn, …

EP 329: The Anatomy Of An Opportunity

Sometimes it can feel like you don’t find opportunity, opportunity finds you. But even then, it’s the fact that you were paying attention—listening, watching, taking it all in—that allows …

EP 328: Navigating The Crossroads With Business Coach Justine Clay

This week, my guest is Justine Clay, a business coach for creatives. Justine is one of the most thoughtful decision-makers I know. And her story …

EP 327: Building A Financially Sustainable Business Model With Systems Saved Me Founder Jordan Gill

Can you navigate a financially sustainable way to moving from 1:1 client services to more flexible, leveraged offers?

Yes, of course. And here's how …

EP 326: Creating Sustainable Structures & Systems With Superscript Marketing Founder Anna Wolf

Our core competency gives us a big leg up on creating operational sustainability, financial sustainability, as well as personal & social sustainability.

And that's the thing about …

EP 325: When Opportunity Meets Sustainability With Tara McMullin

"The Squeeze" occurs when you've run out of capacity in your business.

You simply don't have the time, energy, or mental bandwidth to do more, and so you can't really see a way for the …

EP 324: 4 Patterns That Make Relationship-Building A Challenge

All this month, we've been examining the relationships in our businesses and how we make them stronger. We looked at our relationship with our customers, our relationships to our team …

EP 323: Get To Know Your Neighbors With Rebelle Founder Shannon Siriano Greenwood

In other words, we need to go beyond transactional online networking and get back to building real relationships—organic, friendly, neighborly ones.

There is no one I know who is better at …

EP 322: Building A Stronger Team With Productive Flourishing Founder Charlie Gilkey

This week, we're examining how we nurture the relationships we have with the people who work with us.

I'll be honest with you: there are so many different places I'd like to take this …

EP 321: Designing A Remarkable Customer Experience

What I really love about customer experience design is that it can be so creative!

There truly is no one-size-fits-all process. Our different values, …

EP 320: Making Your Business Your #1 Ally

In this episode of What Works, I'm exploring how getting into right relationship with yourself can help you get into right relationship with your business. In the process, we'll examine …

EP 319: Why Our Plans Need More Margin

We've inherited a pattern of over-scheduling, over-planning, and over-committing, as well as technology that eliminate our margins and induce …

EP 318: Writing The 2nd Draft With Sell From Love Author Finka Jerkovic

This week, I'm closing out our series about working the plan by talking about 2nd drafts—both literal and metaphorical—with the author of Sell From Love, Finka Jerkovic.

You'll hear how it …

BONUS: Finding Your Podcasting Rhythm With The Standout Podcast Club

Flow. Rhythm. Consistency. These are all words we want to associate with how we do our work, but so rarely can we actually describe a week or even a day as flowing, rhythmic, or even …

EP 317: Leveraging LinkedIn With The Pocket PhD Founder Emily Crookston

Obviously, we all got thrown for a loop last year when Covid hit. That wrench in the works played out different for every one and every business—but we all had to adapt in some way.

If you …

EP 316: Planning For Parental Leave With Startup Society Founder Gillian Perkins

This week, my guest is Gillian Perkins—a YouTuber with over 450 thousand subscribers, marketing expert, business strategist, and the creator of Startup Society.

I've had the pleasure of …

EP 315: How I’m Planning For 2021 at What Works & YellowHouse.Media

Welcome to the first What Works episode of 2021!

This episode is going to be a look behind the scenes of my two companies and how we’re planning for 2021, some of the choices we’re making, …

EP 314: Discovering Who You Want To Become With Modern Leaders Co-Founder Melissa Emler

Today, we're talking to Melissa Emler, who leads a community of educators & administrators over at Modern Learners.

As you might guess from the name of her company, Missy has been …

EP 313: Focusing On What You Can Control With Co-Creating Inclusion Founder Alethea Fitzpatrick

This week, we’re continuing our series on leading yourself with Alethea Fitzpatrick, the founder of Co-Creating Inclusion—a diversity, equity, and …

EP 312: Surfing The Ebbs & Flows with The Change Agency Founder Valerie Black

When you’re building a business, you’ll inevitably experience ups and downs, ebbs and flows.

When things are bad, it can feel like every success you’ve ever experienced is being washed away …

EP 311: Finding The Full Body Yes With Being Boss Host Emily Thompson

This month, I wanted to take a look back at how they’ve led themselves through this wild year.

So I spoke to 4 small business owners who each had a very different experience this year. What …

EP 310: Unlearning Default Thoughts With Financial Coach Keina Newell

This week, I'm talking with financial coach and the founder of Wealth Over Now, Keina Newell.

Keina and I started this conversation with the frame that we were going to be talking about …

EP 309: How To Change Your Perspective

Today, you're going to hear from four small business owners who have learned to see things in a new way--to shift their perspective--and as a result …

EP 308: Leveraging Old Skills & Learning New Ones With Bouquet Stock Photography Founders Dana Kaye & Felton Kizer

All this month on What Works, we're talking about leveling up our skills and, this week, I've got the inside scoop on a brand new joint venture that friend of the pod Dana Kaye and her new …

EP 307: Mastering A New Model With The Light House Founder Christianne Squires

This year—both as predicted and rushed along by the pandemic—has seen a wave of new community-based businesses.

And lots of people are learning just how different this skill set is!

I …

EP 306: Finding A New Way To Communicate With Writer Kris Windley

This month, we're exploring how we level up by learning new skills.

We all bring a unique skill set to our businesses. Some of us bring the skills we …

EP 305: How To Keep Speaking Up (Even When Things Go Wrong)

Speaking up for yourself and your business is no joke.

Putting your ideas, stories, or information out there can be daunting. Any number of things might be going through your mind:

Is this …

EP 304: Speaking To New Audiences With Rebel Therapist Founder Annie Schuessler

Today, we're talking with Annie Schuessler from Rebel Therapist.

Annie helps therapists and other healers move their businesses beyond private practice. She has her own podcast—also called …

EP 303: Creating A Curated Newsletter With #jesspicks Creator Jessica Williams

I'm all in on curating. And I think it's something that most small business owners should consider as a potential way to use their voice and …

EP 302: Connecting With Confidence with Brand Builders Academy Creator Suz Chadwick

Suzanne Chadwick is so good at showing up and connecting with people. In fact, she does it every week day morning—a habit we talk about during this …

EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea

My guest today is Hillary Rea, the founder of Tell Me A Story. Hillary helps entrepreneurs, leaders, and change makers identify that personal …

EP 300: Celebrating A Milestone With Emily Thompson, Elsie Escobar, Jessica Kupferman & Tara McMullin

This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being Boss), Elsie Escobar …

EP 299: How To Design Your Own Sales System

This week, I've got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to …

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann

This show is called What Works for a reason.

Sometimes it's a declaration: this is what worked for this small business. And often, it's a question, "What works?"

Today's episode is very …

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt

Today's guest is Katie Hunt—who is a member of the former group and serves the latter group.

Katie is the founder of Proof To Product, which helps creative entrepreneurs run and grow …

EP 296: Putting The Humanity Back In Sales With Lawyer Autumn Witt Boyd

Today, I'm talking with my friend Autumn Witt Boyd, the founder of The AWB Firm, which specializes in helping online business owners protect what they've built.

Autumn and I talk about why …

EP 295: It’s Always A Work In Progress

The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …

BONUS: Refining How I Offer Business Support Over The Long-Term

Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business …

EP 294: Refining Your Offer With SpeakEasy Cooperative Founder Michelle Markwart Deveaux

Refining the product or service you already offer can be as good—or even better—for giving your business a shot of energy as offering something new.

When you refine or repackage your offer, …

BONUS: Why We Chose Productized Services For YellowHouse.Media

In This Episode: Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what …

EP 293: Offering Bespoke Services With Flaunt Your Fire Founder India Jackson

Offer development is an incredibly important part of running a service-based business. Without a careful strategy and thoughtful process behind how …

BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”

This is a special bonus episode of What Works--the show that takes you behind the scenes of how small business owners take decisive action to build a stronger business.

This is the first …

EP 292: Figuring Out What’s Next For Your Offer With LOE Collective Founder Alisha Robertson

This month, we’re focusing on how small businesses create & deliver value.

How do we develop new offers? Put together new packages? Build new products?

We’ll be deep diving into 3 …

EP 291: Reply Hazy. Try Again.

The future is hazy.

It's unknowable. And that makes taking decisive action to build a stronger business much more challenging.

But we have a choice. We can either fight it--and …

EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale

My guest is Cher Hale, the founder of Ginkgo Public Relations.

Cher is full of incredible stories of figuring out what she wants and taking action to …

EP 289: Leading Through Uncertainty with &yet CEO Sarah Avenir

I wanted to dig into what leading a team or community through a crisis can look like, and I could think of no one better to talk to about this than …

EP 288: Rethinking Your Business Amidst Change With Second Breaks Founder Lou Blaser

We are all facing uncertainty--as we do every day. So I wanted to talk with business owners who have their own stories about embracing uncertainty this month and the first person I thought …

EP 287: The Things We Thought We Knew About Money

This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn't true. Each shared a narrative or bias that held them …

EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps

As you grow as a business owner, you can start to anticipate market changes and plan for the way your cost of goods increases. You can set a goal to position your brand in a certain way and …

EP 285: Going All In With Strategist Marie Poulin

This week, we're taking a look at what happens when you're able to go all in on every aspect of building your business—product, marketing, and operations—and how that impacts how money …

EP 284: Pricing On A Sliding Scale With Corpus Ritual Founder Jennifer Patterson

In This Episode: Why grief & trauma worker Jennifer Patterson prices a significant portion of her work using a sliding scale How a sliding scale system increases accessibility to …

EP 283: Taking Stock Of Our Evolving Relationships To Money with Tara & Sean McMullin

In This Episode The single most important lesson Tara McMullin learned about money in the last 5 years How that lesson rippled through her business …

EP 282: Finding Support Through Coaching With Wholehearted Coaching Founder Shirin Eskandani

I was not a girl scout.

But I love merit badges.

As in, few things thrill me more than earning recognition for learning or doing something.

I've been chasing merit badges all my life—so …

EP 281: Business Support Comes In All Shapes & Sizes

All this month, we've looked at the challenges--and opportunities--that small business owners face in getting the support they need to feel confident and prepared.

We've looked at mental …

EP 280: Thriving With High Functioning Anxiety With The Happier Approach Host Nancy Smith

I started learning about high-functioning anxiety from our guest today, Nancy Jane Smith. The way Nancy described anxiety was nothing like what I thought of anxiety to be... but was …

EP 279: Leveraging Masterminds For Support With Startup Pregnant Founder Sarah Peck

Last year, at an in-person gathering of one of the masterminds that we run at What Works, one participant told me that they didn't really need anyone …

EP 278: Prioritizing Your Mental Health With Chris Brogan

This month, we're tackling that feeling of loneliness and the different kinds of support we can lean on to feel grounded and whole.

Today, we're …

EP 277: 3 Tools These Small Business Owners Swoon Over

We've covered a lot of territory with the tools we use to run our businesses over the last month. And we're going to cover a little more today.

But I …

EP 276: Tools For Building An Online Personal Training Business With Holly Myers and Arryn Grogan From Lift With Holly & Arryn

My guests today are Holly Myers and Arryn Grogan from Lift With Holly And Arryn. They were running an online personal training business before taking …

EP 275: Tools For Building A Copywriting Agency With Content Bistro Founder Prerna Malik

And this week, I'm talking with Prerna Malik about the tools she uses to run her copywriting agency, Content Bistro.

Yes, Prerna and I get into the …

EP 274: The Tools That Power A Content-Driven Business With Grit Host Jessica Stansberry

We're continuing our series on the tools we use to run our small businesses by taking a look at the tools a content-driven business uses to create, …

EP 273: The Tools We Use To Run a Podcast Production Agency with YellowHouse.Media Co-Founders Sean and Tara McMullin

This month, we're going to take a deep dive into the tools that different businesses rely on to run.

We'll talk software, systems, and processes—plus …

EP 272: Making Your Brand Personal With Stasia’s Style School Creator Stasia Savasuk

Today, I'm joined by Stasia Savasuk, the creator of Stasia's Style School. Stasia helps people find the courage, clarity, and congruency to rock …

EP 271: Brand-Building Is More Important Than Ever

This weekend, I spent money at my local brewery because I want to support them as they try to keep their workers employed. I spent money at a local …

EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And Running Host Martinus Evans

My guest today is Martinus Evans, the host of the 300lbs And Running podcast and the founder of the Slow AF Run Club.

Martinus isn't very "on brand" either if you consider a runner someone …

EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean

The hardest part of rebranding has been rebuilding the idea our customers and community have about who we are and what we do for them.

That process is never a one-way conversation. It's …

SPECIAL: COVID-19 And The Impact On Small Business Owners

What impact with the global coronavirus pandemic have on small business owners? Some are already feeling the crunch. Others are planning for the …

EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals

This week, my guest is Alyssa Catalano, the co-founder of Studebaker Metals—a metalsmithing and accessories brand that epitomizes focused and intentional choices.

Alyssa and the Studebaker …

EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini

Today, we're talking to Gina Bianchini from Mighty Networks.

Now, as you probably already know, Mighty Networks is a sponsor of What Works. Plus, we're proud users of their …

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

While there are many white women entrepreneurs who are on this journey with me, few have been so public about her learning, her missteps, and the action she's taking in her business as …

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

Today, my guest is Rob Walling and Rob is committed to doing things differently.

Rob is best known for his leadership in the world of bootstrapped software-as-a-service businesses. He is …

EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood

I'm thrilled to bring Shannon Siriano Greenwood back to the podcast.

Shannon is the founder of Rebelle, which started as a conference and grew into a …

EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae

But today, my guest is Erica Courdae, the founder of Silver Immersion, a Baltimore-area hair and makeup business, as well as a diversity, equity, and inclusion coach.

She's also the host of …

EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson

My guest today has had a similar experience learning the ins and outs of event planning and hosting kickass conferences.

Isaac Watson is the founder of Kickass Conferences, an event …

EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without

Today, you're going to hear from 5 business owners--all member of The What Works Network members. They're sharing the project management software they use and how it fits with the way they …

EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli

I wanted to know how people who work with lots of data and reports manage the process, communicate with their clients, and organize all the work to be done.

So I asked Christina Sjahli, an …

EP 259: Managing The Creative Process With Brooklyn Book Doctor Founder Joelle Hann

Joelle is the founder of Brooklyn Book Doctor. She works with authors to help them complete their book projects—whether it's crafting the proposal or completing the manuscript.

Her job is …

EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye

The Nitty-Gritty: How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects The tools she uses to track progress, …

EP 257: End-Of-Year Mailbag Episode With Tara McMullin

We've had a helluva year here at What Works. We've talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year.

What Works is …

EP 256: Discovering What You Need From Your Business With BrainSpace Optimized Founder Hailey Thomas

Today's guest mentioned early on in our conversation that she found herself taking the work that came to her, growing her capacity to be able to bring in *more* work, and never really …

EP 255: Taking Stock & Setting New Intentions With Podcasting Advocate Elsie Escobar

This week, my guest is Elsie Escobar. Elsie is the co-host of LibSyn's podcast The Feed as well as their community manager. She's also the co-host of She Podcasts, a podcast and community …

EP 254: Transforming Your Business Model With Growth & Impact Strategist Toi Smith

Today's guest is Toi Smith—a growth & impact strategist who has wrestled with this same question.

Toi and I talk about how her identity and business model has shifted from virtual …

EP 253: Discovering The Joy of Missing Out With Inkwell Press Founder Tonya Dalton

Our self-talk keeps us on the edge, always wondering if we're good enough, smart enough, or tough enough.

Tonya Dalton would like us to know there's …

EP 252: Making New Clients Feel At Home With SmartStart Founder Linda Lopeke

For our final episode on our series on designing exceptional customer experiences, I spoke with Linda Lopeke, the founder of SmartStart.

Linda knows that customer service starts long before …

EP 251: Teaching Customers How To Use Your Product One At A Time With Tyme Iron Creator Jacynda Smith

Today, we're examining customer service that might not scale but has helped the company create massive growth.

The Tyme Iron, created by today's guest Jacynda Smith, is a unique hairstyling …

EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere

Allie LeFevere is the co-founder of Obedient Agency—a full-service humor marketing agency.

Truly, the first time I landed on their website, I can …

EP 249: Standing Out With Exceptional Customer Experiences With Project Army Founder Viktor Nagornyy

Viktor Nagorynyy is the founder of Project Army. What started as an SEO and digital marketing consultancy has blossomed into a full-service website …

EP 248: What’s Working In Setting Boundaries While Delighting Customers With Coach Nicole Lewis-Keeber

Nicole is a Licensed Clinical Social Worker turned business therapist & mindset coach who helps entrepreneurs identify the patterns that cause …

EP 247: Managing Exceptional Client Experiences In Less Time With Coach Ashley Gartland

Ashley is a business coach who specializes in helping overwhelmed, frazzled entrepreneurs streamline their businesses and work less—while they continue to grow.

Ashley took me through her …

EP 246: Learning From Your Mistakes With Leadership Developer & LMFT Rebecca Ching

I spoke with one of my oldest business friends, Rebecca Ching, about some of the mistakes she made when she took a huge leap forward in her therapy …

EP 245: Coaching Yourself To Stick With It With Original Impulse Founder Cynthia Morris

Cynthia Morris is the founder of Original Impulse. She coaches writers, artists and entrepreneurs to get out of their own way so they can finish …

EP 244: Managing Anxiety As An Entrepreneur With Supernova Collective Creator Jo Casey

The Nitty-Gritty: How coach and business strategist Jo Casey manages her anxiety as an entrepreneur The situation that revealed just how big an impact anxiety had on how she ran her …

EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith

Tommy Griffith is the founder of ClickMinded, a comprehensive digital marketing training company that started as a simple, in-person SEO workshop.

Tommy and I chat about why he made the …

EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating Inclusion Founder Alethea Fitzpatrick

Alethea is the founder of Co-Creating Inclusion, a diversity, equity, and inclusion consulting firm with a mission to shift culture and drive equity …

EP 241: Finishing What You Start With Start Finishing Author Charlie Gilkey

Today, I invited my dear friend Charlie Gilkey back on the show to talk about the subject of his new book, Start Finishing: How To Go From Idea To Done. It's perfect for this month we're …

EP 240: Leveraging Commitment To Find What Works With Tara McMullin And Big Dreams Bold Moves Host Malia Russell

Today, you're going to hear from me.

A few months back, I got an email from Malia Russell, the founder & host of Big Dreams. Bold Moves., which …

EP 239: Expanding Your Capacity Beyond The Classroom With Design Dance Founder Debra Giunta

My guest is Debra Giunta, the founder of Design Dance, a community dance education company that's reaching over 1500 K-12 students with arts education and social-emotional learning every …

EP 238: Scaling Up With A Certification Program With The Ops Authority Founder Natalie Gingrich

My guest is Natalie Gingrich, the founder of The Ops Authority.

After spending 15 years in corporate at a Fortune 150 company, she dove into entrepreneurship leveraging her project …

EP 237: Discovering What Scales With Writer & Maximum Impact Founder Katey Schultz

My guest today had a business that resembles so many: one that required her constant input, expertise, and care just to stay afloat.

While she felt like it was already a success in many …

EP 236: Leveraging Your Special Sauce With Speaking Your Brand Founder Carol Cox

Carol is the founder of Speaking Your Brand, a speech coaching agency that helps women entrepreneurs and executives craft their signature talks.

I …

EP 235: What’s Working To Scale With Software With Scale Spark Founder Susan Boles

Susan Boles is the founder of ScaleSpark, a consulting firm that helps companies break through growth ceilings by fixing back-end processes and …

EP 234: Choosing Not To Scale With Oki Doki Co-Founder Marie Poulin

Today, my guest is Marie Poulin—our first 3 time guest here on the pod!

Marie is not someone to miss the important questions. Her and her husband Ben …

EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

Building a subscription-based product is one key way small businesses can scale up.

But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, …

EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin

Is it too early to start thinking about scaling your business? Absolutely not! Tara & Sean McMullin have started a brand new business and are …

EP 231: Taking Risks And Experimenting With Confidence With Author & Online Business Manager Victoria Klein

Today, for our final Candid Confidence Project conversation, my guest is Victoria Klein.

Victoria is an author, entrepreneur, and a certified online business manager.

I’ve been digital …

EP 230: Finding The Confidence To Come Back After Major Loss With Book Coach Jodi Brandon

Jodi Brandon has more than 20 years' experience in book publishing. Today, her passion is working as a book coach and editor for creative entrepreneurs and small business owners who want to …

EP 229: Leveling Up Your Confidence With Lawyer Victoria R. Clark

Victoria R. Clark is the founder and managing attorney of Clark Law in Washington, DC.

Victoria and I talk about why she decided to start her own law practice in the first place, how she …

EP 228: Trusting Yourself & Your Decisions With Coach Katie Linder

My guest today is facing challenges like these head-on.

Her name is Dr. Katie Linder and she's the creator of the Radical Self-Trust Podcast Channel. Katie developed the Radical Self-Trust …

EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman

Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and …

EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea

Hillary Rea has always found confidence in showing up on stage and sharing stories. But when she realized that a project she'd been working on for 8 years hadn't grown the way she hoped, …

EP 225: Finding The Confidence To Close Big Deals With Edios Media Co-Founder Michael Karsh

A couple of years ago, Michael Karsh and Elizabeth Madariaga started Edios Media to help thought leaders & educators create high-quality video education. I spoke with Michael & …

EP 224: Building Confidence Through Consistent Action With Shatterboxx Design Founder Jamie Varon

Jamie Varon made a big lifestyle change over the last few years and I wanted to know where she found the confidence to do life differently as a small business owner.

We talk about the year …

EP 223: Confusing Confidence and Status With What Works Founder Tara McMullin

I might seem confident in myself and my business... I've been learning that my confidence is based on something completely out of my control.

I share …

ANNOUNCING: The Candid Confidence Project

We know you have big goals for the rest of this year. There are numbers you want to hit, things you want to create, and relationships you want to nurture. And, we know those goals can often …

EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts

This week, my guest is Brooke Roberts, the founder & host of Brazenist, an online education and offline experience company helping goal-getters to future-proof, redefine success, and …

EP 221: Fitting Business Into A Full-Time Travel Lifestyle With Amy Scott

Today, I'm joined by Amy Scott. Amy is the founder of both Nomad Editorial and Nomadtopia, a hub for inspiration and resources for location independence. Amy opted out of her office job and …

EP 220: Managing A Team From The Road With Kinetics Consulting Co-Founder Kate Leese

Kate Leese is the co-founder of Kinetics Consulting, which helps electric and gas utilities create a culture of safety and preparedness.

Kate and I …

Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly Higdon

Kelly Higdon is a business and lifestyle coach who prioritizes her time off so much...

...that's she's worked up to taking a full 3 months off from …

Ep 218: How I Build Flexibility Into My Business With Tara McMullin

As you’re listening to this, I’m somewhere between the White Mountains of New Hampshire and Acadia National Park in Maine. Sean and I are celebrating our 1st wedding anniversary in the only …

Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam

The Nitty-Gritty: What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience How she channeled her love of romance books and her experience selling …

Ep 216: There’s No “Right” Way To Grow Your Audience

So what's working for you when it comes to building your audience and connecting with the right people? Could you stick with it for the next 10 …

EP 215: Growing An Audience Together With Community Builder Eli Trier

Eli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing …

EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of …

EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington

I asked Kim what's working when it comes to SEO today—not just from a technical standpoint, but from the perspective of building audiences hungry for the products or services we offer. As …

EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones

Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. …

EP 211: Building An Audience With Tara McMullin

When I made the decision to all but start over with my email list, it was a decision to do the work to find that number, rediscover the right people, and rebuild my audience from there.

The …

EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup

As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. …

EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers

As you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. …

EP 208: Pricing By The Numbers With Systems Saved Me Founder Jordan Gill

In this interview, Jordan and I talk about how her business model evolved into VIP weekend offerings, how her pricing strategy has evolved with it, …

EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench

My business had been making well over $100,000 per year before I finally hired a great bookkeeper who could help me understand what was really going …

EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill

Madison and I chat about how she ended up with 2 businesses in the first place, how she knew something needed to change, and how her workdays have changed now that she's reprioritized her …

EP 205: What’s Working In Traffic & Analytics With Rita Barry

The Nitty-Gritty: Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic The mistakes small business owners make that prevent them …

EP 204: Creating Value After Going Viral With Jennifer Johansson

My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in …

EP 203: Running Your Business By The Numbers With Tara McMullin

When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because I was …

EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau

Claire Pelletreau is a Facebook ad strategist and the host of the Get Paid podcast.

A few years ago, Claire took some maternity leave—and that maternity leave ended up being twice as long …

EP 201: Turning A Side Project Into Your Main Gig With Work Brighter Founder Brittany Berger

The Nitty-Gritty: How Brittany Berger came up with the idea for the Work Brighter newsletter How Work Brighter evolved as she continued to work her …

EP 200: Weathering The Ups & Downs Of Entrepreneurship Over The Long Haul

Even in a successful small business, sometimes things don't go to plan. In our 200th episode, we dive into 6 stories about things that didn't work …

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.

Racheal and I talk about how she came up with the idea of the CEO Retreat, …

EP 198: Finding A New Opportunity To Serve With Abundance Practice Building Founder Allison Puryear

The Nitty-Gritty: How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison Puryear What the first business coaching program Allison led looked …

EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.

Today, Val is wrapping up a 12-week email marketing program that netted her about …

EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie

In this episode, you’ll learn how Bonnie Gillespie, the author of Self-Management For Actors, planted a seed before she even started her business. Her bridge job as a show business industry …

EP 195: How Small Ideas Lead To Big Success With Tara McMullin

There was something about this group of people: down to earth, honest, and thoughtful. The group never suffered the same drama that so many other …

EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte

Janeris Marte had been a photographer for 18 years with limited success. She was a self-described jack of all trades.

She could specialize in …

EP 193: Doing More With Less: How Small Business Owners Take A Minimalist Approach

We asked 4 members of the What Works Network to share what has worked for them and each gave their own take on how business can benefit from a less-is-more approach to doing business.

The …

EP 192: Creating What You Love Using Patreon With Real Talk Radio Host Nicole Antoinette

Nicole is the host of Real Talk Radio, a podcast that digs deep into the lives of athletes, writers, entrepreneurs, parents, coaches, and activists. …

EP 191: Your Business Is A Mess–And That’s Okay With Tara McMullin

You can clean up your business and still have a mess on your hands. In this quick episode, Tara McMullin explains why AND how you can use that to …

EP 190: Getting It Done In Just 3 Days Per Week With Oasis Center For Craniosacral Therapy Founder Mindy Totten

For most people, working just 3 days a week is a pipe dream. But Mindy Totten made it reality. She went from working 6.5 days per weeks as a craniosacral therapist to working just 3 days …

EP 189: What’s Working In Community Building With Mighty Networks’ Senior Community Strategist Audra Lindsey

People are a core part of any small business. Today, Mighty Networks' Audra Lindsey shares how you can create an amazing experience for the people your business brings together—without …

EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk

Today, I'm thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine... thinking that more offers would mean …

EP 187: Spring Cleaning Your Small Business

Is your business neat & tidy? Or... could it use some decluttering? Throughout March, we're talking about streamlining, focusing, and cleaning up …

EP 186: Finding Clients On LinkedIn With Career Stories Founder Kerri Twigg

Kerri Twigg has leveraged LinkedIn to build a thriving career coaching brand with a waitlist of prospective clients. She shares exactly what works for her as she shares content, connects …

EP 185: Finding Your Personal Networking Style

Four members of the What Works Network share what works for them when it comes to expanding their networks and nurturing relationships with …

EP 184: Taking Your Small Business Seriously With Lauren Caselli Events Founder Lauren Caselli

Lauren Caselli thought small business entrepreneurship was messy and stressful... and then she started taking her business seriously. Find out how …

EP 183: What’s Working In Professional Networking With Rebelle Con Founder Shannon Siriano Greenwood

Meeting new people--colleagues & prospects--is a key aspect of growing your business. But networking can be intimidating! We ask Rebelle Con …

EP 182: Launching A Brand On A Mission With Fear Her Fight Athletics Founder Maria Rodriguez

It's possible to design a product people are clamoring to buy AND for that product to serve a much, much bigger mission. Learn how Fear Her Fight Athletics founder Maria Rodriguez combines …

EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years

Tara's business has changed a lot over the last 10 years. Find out more about the journey--and why CoCommercial is now The What Works Network.

The …

EP 180: Selling & Hosting Retreats With Writer Jennifer Louden

Jen hosts multiple writing retreats every year, in addition to supporting writers through her community, The Writer’s Oasis. Plus, she’s the author …

EP 179: Reimagining The Coaching Business Model With Business Strategist Kyla Roma

Think there's 1 right way to run a coaching business? Think again. About a year ago, Kyla Roma started pioneering a new model for the way she’d deliver business coaching. In our interview, …

EP 178: The Most Productive Habits Of Thriving Small Business Owners

We want to celebrate the most effective habits of small business owners in our network.So, we’ve asked 4 members to share what’s working for them as they reexamine and refine their own …

EP 177: Evolving Your Entrepreneurial Mindset With Life, Listened Co-Founder Meagan Francis

Meagan Francis, founder of Life, Listened, discovered a whole new entrepreneurial mindset as she made the transition from the owner of a content …

EP 176: Shaping Your Message While Sharing It With The World With Scholar Shape Founder Margy Thomas

It’s tempting to think that to do your best work, you have to hunker down in your creative cave, scratch out your brilliant thoughts by the fire, and only emerge once you’ve had your eureka …

EP 175: What’s Working (And What’s Not) In Facebook Ads With The Ad Strategist Founder Amanda Bond

Facebook ad costs are rising fast. So what's a small business owner to do? Amanda Bond, The Ad Strategist, explains what's happening and why--plus a framework for using ads when your …

EP 174: Creating Real Value On Social Media With Creative Genius Law Founder, Patrice Perkins

After over 10 years in this business, I’ve seen a lot when it comes to social media. I’ve been around for Blogspotting and LiveJournaling. I’ve seen the rise and fall of the Twitter empire. …

EP 173: Investing In Physical Products With Inkwell Press Founder Tonya Dalton

The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict …

EP 172: Reapproaching High-Touch Services With Perfect Planning Events Founder, Tara Melvin

The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict …

EP 171: Focusing On Real Relationships With The Jordan Harbinger Show Host Jordan Harbinger

The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict …

EP 170: 5 Trends Shaping Small Business In 2019: Prioritizing Sustainability With The When I Grow Up Coach Michelle Ward

The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict …

EP 169: Leveraging The Wing Woman Effect With Build Yourself Workshop Founder Mia Scharphie

Mia Scharphie believes in the power of a virtuous circle. It’s all about proactively cultivating the business allies within your realm who help take …

EP 168: Shifting Your Mindset To See Yourself And Your Small Business Differently

The stories we tell ourselves as entrepreneurs make up our mindsets. These stories create a pattern of expectations and beliefs. Every action you take and every decision you make is …

EP 167: Focusing On Bigger, Longer, and Local With Scoop Studios Founder Maggie Patterson

Maggie Patterson, Principal of Scout Studios, recently made a huge pivot in her company. For the first year or so of business, Maggie worked primarily with online business owners. But when …

EP 166: What’s Working In Live Video Broadcasting With Crowdcast Founder & CEO Sai Hossain

Must See TV might be all but a thing of the past but there is still one place where appointment television is alive and kicking: live video broadcasting. Today, you can get up close and …

EP 165: Tracking Goals While Managing The Day To Day With Serial Entrepreneur Jessica Fialkovich

Jessica Fialkovich knows what it takes to start and grow a successful small business. And, she knows how to buy and sell them. Today, Jessica’s the …

EP 164: From Special Snowflake To Special Sauce–An Excerpt From Subtle

If your business feels stuck, it could be the way you think that's to blame. Listen in to an excerpt from Tara McMullin's new book, Subtle, and learn …

EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye

Dana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach …

EP 162: Owning A Business Instead Of A Job With The Freedom Plan Author Natalie Sisson

Natalie Sisson spent the better part of six years working remotely and traveling around the world. And while many of you likely know her as the Suitcase Entrepreneur, she’s set her bags …

EP 161: Gratitude Is The Whole Customer Experience

It's important to show your customers that you care. But saying "thanks" can be more than a note or gift. We asked 5 small business owners what works when it comes to showing gratitude and …

EP 160: Finding New Customers Without Marketing Your Life Away with Lagom Body Co Founder Kristen Runvik

More than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn’t necessarily mean you have a plan for …

EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney

Despite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models. Of course, that doesn’t mean …

EP 158: Building A New Business From His “Unique Genius” With Strategist Jason Van Orden

Jason Van Orden founded Internet Business Mastery ten years ago -- and over the last decade, he successfully grew it into a well-known resource for …

EP 157: Planning For Parental Leave With StoryMine Co-Founders Catherine Orr & Elena Rue

When Elena Rue was pregnant with her first child, she didn’t meet with leads in person once she started showing. “I didn’t want them to assume that’s going to change StoryMine,” she says. …

EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s Sarah Von Bargen

Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of …

EP 155: Small Business Owners Get Honest About Fear

Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run …

EP 154: Exiting One Business And Starting Another With Jadah Sellner

When you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today’s guest, Jadah Sellner, can tell …

EP 153: More Leading, Less Managing with Wanderwell Founder Kate Strathmann

Kate Strathmann’s company Wanderwell Consulting pays homage to Aloha Wanderwell, the first woman to travel around the world by car during the 1920s …

EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mike McDerment

Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret …

EP 151: Doing More With Less With SystemsRock Founder Natasha Vorompiova

Natasha Vorompiova wants to help you amplify your impact through systems. That might look like organizing and optimizing your inbox or clarifying how your business operates. But Natasha …

EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi

The jewelry trade isn’t always known for its sustainability -- especially when it comes to sourcing diamonds. Today, that’s changing because jewelry designers like Christy Natsumi are …

EP 149: Combining Creativity and Productivity To Do Great Work With Unmistakable Creative Host & Author Srinivas Rao

Srini Rao writes at least 1,000 words a day and yet the majority of them you’ll never read. Why does he write so much, knowing that most of it won’t see the light of day through a blog …

EP 148: Building For Business & Life With Your Spouse with Productive Flourishing’s Charlie Gilkey & Angela Wheeler

Ever thought of starting a business with your spouse? It takes strong boundaries, vision, and understanding to do it right: something that Charlie Gilkey and Angela Wheeler, founders of …

EP 147: Scaling Mental Health Services With Move Forward Counseling Founder Alison Pidgeon

Sometimes, the way you’ve worked for years doesn’t work anymore. Life changes and responsibilities shift. That was the case for Alison Pidgeon. As the former director of two outpatient …

EP 146: Wellness Hacking For Time Management Success With Business Strategist Michelle Warner

As a startup cofounder and high achiever, Michelle Warner eventually hit a wall. She completely wore out her adrenals from working countless hours every day. But, instead of pushing through …

EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon

On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly …

EP 144: Centering Women Of Color In The Outdoors with Color Outside Founder Nailah Blades Wylie

As a new mom and a newcomer to Salt Lake City by way of San Diego, Nailah Blades Wylie sought community and adventure to reconnect with herself. …

EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young

Today’s guest, Beryl Young, returns to the podcast -- and this time, she’s sharing everything behind licensing her signature work, Momtography®. So far, Beryl’s licensed twelve teachers, …

EP 142: Growing Organically Through Unconventional Channels with CozyCal Co-Founders Chris Tan & Kat Lu

Kat Lu and Chris Tan never set out to build a SaaS company… but when a friend needed an easy way to schedule appointments online for her naturopathic …

EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons

Financial behaviorist Jacquette Timmons helps people talk about uncomfortable things. One of the ways she does that is through The Comfort Circle™, an intimate gathering where she walks her …

EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff

This week’s guest is Jess Ostroff, founder and Director of Calm at Don’t Panic Management, a people-first virtual assistant agency founded in 2011. In addition to running the Don’t Panic …

SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin

When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel.
I …

EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters

Jaime Masters is a business coach and host of the Eventual Millionaire blog and the going-on-seven-years podcast series. In this episode of What Works, Jaime walks us through her process …

EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak

Lauren and Jason Pak are the cofounders of Achieve Fitness, a gym based in Boston, Massachusetts. While personal fitness is what they do, their why is even more compelling. This …

EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray

Have you ever felt that you could never work for someone else, other than yourself? Sarah Bray, entrepreneur, author, and digital strategist, felt …

EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller

On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our …

EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa

After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more …

EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck

Sarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this …

EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust

Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, …

EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni

Today on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania …

EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin

Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her …

EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba

Carlos Saba, the co-founder of Happy Startup School, shares what worked for getting his new business off the ground, how he's translated local events …

EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers

Lisa Akers is both a spaceship builder and herbalist (really!) While this might sound like an unusual duo, Lisa demonstrates just how closely the two are related -- and how she balances …

EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis

Michelle Fifis, founder of the Textile Design Lab, shares how she's made her membership-based business more lean-and-mean over the last year--and increased profitability at the same time.

EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro

Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® talks about her recent rebranding and repositioning of her …

EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs

Lacy Boggs shares how her content marketing has evolved to focus on producing clients--not just email subscribers. Plus, she shares why she's asking …

EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson

Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of …

Profit. Power. Pursuit. Is Now What Works

What Works is all about what's really working to grow, manage, and run small businesses in the digital age--as told by the small business owners …

Episode 123 – Crafting An Ultra Informative Social Media Strategy with Creative Genius Law Founder Patrice Perkins

In this week’s episode, Tara chats with Patrice Perkins, the principle attorney of Creative Genius Law and an American Bar Association recognized legal rebel. Patrice founded her legal …

Episode 122 – Building An Unpredictable Business with Woke Up Knowing Experience Creator Dyana Valentine

The guest on this week’s episode is Dyana Valentine, the oracle behind the Woke Up Knowing Experience. Dyana helps her clients go beyond purely …

Episode 121 – Offering A Service At “Pay For Results” Pricing with Lisa Robbin Young

In today’s episode Tara chats with Lisa Robbin Young, the founder of Arch Entertainment Media and author of ‘Creative Freedom: How to Own Your Dreams …

Episode 120 – Developing a Runaway Bestselling Product with Self Journal Co-Creator Cathryn Lavery

In today’s episode Tara chats with Bestself.co co-founder, Cathryn Lavery. Cathryn and her co-founder Alan developed and crafted 13 products that empower people to crush inspiring goals, …

Episode 119 – Creating Leveraged Income As An Attorney With The Contract Shop Founder Christina Scalera

In this week’s episode, Tara chats with the attorney and founder behind ‘The Contract Shop’, Christina Scalera. The Contract Shop offers contract templates for creative entrepreneurs, …

Episode 118 – Low-Key Launching With The Persuasion Method creator Bushra Azhar

This week Tara is joined by the international, best-selling author and founder of ‘The Persuasion Revolution’, Bushra Azhar. As a …

Episode 117 – Andrea Owen – Growing A Coaching Business Using Books with Your Kickass Life Founder Andrea Owen

Tara’s guest this week is ‘Your Kick Ass Life’ founder Andrea Owen. Andrea is an author, mentor and certified life coach who helps high-achieving …

Episode 116 – Breana Patel – Serving & Selling To Bigger Businesses with Bonova Advisory Founder Breana Patel

This week’s guest is the founder of Bonova Advisory, Breana Patel. Bonova is a minority-woman owned consulting firm providing risk and compliance …

Episode 115 – Growing a Business For Good with SheNative founder Devon Fidler

Tara’s guest this week is Devon Fidler, a Cree Woman from the Waterhen Lake First Nation in Saskatchewan. Devon is a social entrepreneur, and the Chief Changemaker of SheNative Goods Inc., …

Episode 114 – Scaling a High-Touch Service-Based Business with Author Accelerator Founder Jennie Nash

This week, Tara’s guest is Jennie Nash, the founder and Chief Creative Officer of Author Accelerator, a book coaching program that provides feedback, accountability, and support for writers …

Episode 113 – 10 Digital Small Business Trends for 2018

This special episode of Profit Power Pursuit is focused on the trends that Tara sees coming for 2018 and how your business can adapt sooner rather than later to adapt to them. The post …

Episode 110 – Top Entrepreneurs Get Real About What’s Working Now

As 2017 comes to a close, Tara gives a quick hit of reflection on what’s working from a bunch of former Profit Power Pursuit guests. We e-mailed them and asked “what’s working for you right …

Episode 109 – The Surprising Things Top Entrepreneurs Have Learned

As we start to look toward the end 2017, Tara talks to some former guests about the one thing they thought they knew about their business but later found out they were wrong about. Here are …

Episode 108 – Taking Your Message to A Bigger Stage with Tanya Geisler

Tara’s guest this week is her friend and TEDx Women speaker, writer, and leadership coach for extraordinary women, Tanya Geisler. She teaches women …

Episode 107 – Hiring Best Practices with Patrice Perkins

For this week’s special episode, we’re sharing a clip from Tara’s latest class on CreativeLive, “Create a Hiring Plan & Grow Your Standout Business”. In this class, Tara helps you …

Episode 106 – Navigating the Growing Gig Economy with Marion McGovern

Tara’s guest this week is Marion McGovern, founder of M Squared Consulting, one of the first gig economy companies in 1988. She’s also the author of …

Episode 105 – Building a Business on the Side of a Job You Love with Laptop Lifestyle Creator Alexis Teichmiller

This week, Tara’s guest is Alexis Teichmiller, host of the Laptop Lifestyle podcast and a content creator for hospitality brands. She’s also the …

Episode 104 – Selling One Customer at a Time with Showcase Workshop Founder Millie Blackwell

This week, Tara’s guest is Millie Blackwell, CEO & co-founder of Showcase Workshop, the sales content management system for large business who sell face to face. Her mission is to …

Episode 103 – What the Heck Is dropshipping? with Portlight & Freeeup founder Nathan Hirsch

This week, Tara’s guest is the founder of Freeup, Nathan Hirsch. Nathan is a serial entrepreneur and expert in remote hiring who got his start as a …

Episode 102 – Creating a Personal Filter for Honest Social Media Marketing with Wild Soul Movement founder Elizabeth DiAlto

This week, Tara’s guest is Elizabeth DiAlto, the practical Mystic, author, podcast host, speaker, coach, and CEO behind Wild Soul Movement. Elizabeth …

Episode 101 – Starting a New Business with a Bang–and Clear Priorities–with Edios Media Founders Elizabeth Madariaga & Michael Karsh

For our 101st episode, we’ve got something pretty special. This week, Tara talks with two former producers of this podcast, who are now former CreativeLive employees. In January of this …

Episode 100 – Chase Jarvis

This episode marks our 100th original episode of Profit, Power, Pursuit! To celebrate this incredible 100 episode milestone we decided to go back to the source. In episode 0, Tara spoke to …

Special Episode with Content Marketing Strategist Lacy Boggs

In this special episode bonus episode of Profit, Power, Pursuit, we’re sharing an interview Tara did with Content Marketing Strategist Lacy Boggs during her last CreativeLive course, Create …

Episode 99 – The Power of a Profitable Niche with Content Copywriter Jessica Mehring

This week, Tara’s guest is Jessica Mehring, CEO of Horizon Peak Consulting. She combines sales-focused copywriting with content marketing to help IT …

Episode 98 – The Art of Management–For One Or Many–with Productive Flourishing Founder Charlie Gilkey

This week, Tara’s guest is Productive Flourishing founder, Charlie Gilkey. Charlie is a best-selling author, speaker, blogger, podcaster, and business strategist. His website has been …

Episode 97 – The Secret to Small Business Longevity with Career Coach Michelle Ward

This week, Tara’s guest is Michelle Ward the “When I Grow Up Coach”. Michelle has been offering dream business guidance for creative women since 2008. She’s been featured in New York …

Episode 96 – Fueling Your Business with Live Events with Tradeshow Bootcamp Founder Katie Hunt

This week, Tara’s guest is Katie Hunt. Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast and a business strategist for creative entrepreneurs. Katie got her …

Episode 95 – Creating Systems for Efficiency & Productivity with Indie Shopography founder Emily Thompson

This week, Tara is joined by Emily Thompson. Emily is the founder of Indie Shopography and co-host of “Being Boss” a podcast for creative entrepreneurs who want to up their game. At Indie …

Episode 94 – Why Marketing Campaigns Fail with CoCommercial Founder Tara Gentile and Media Strategist Brigitte Lyons

This week, Tara is joined by CoCommercial’s own marketing director and the founder of B, the forward-thinking PR agency, Brigitte Lyons. Brigitte and Tara have been friends for years and …

Episode 93 – Disrupting a Very Old Market with Cora Founder Molly Hayward

Tara’ guest this week is Molly Hayward, the founder of Cora, a lifestyle brand giving women a modern method for managing their periods. Cora is …

Episode 92 – Creating Luxury Brands With an Emphasis on Impact With Alicia Johnson

This week, Tara speaks with veteran brand strategist and Creative Director Alicia Johnson. Alicia has been leading iconic brand turnarounds for over twenty years with her husband media …

Episode 91 – Making Your Business A Force For Good with The FruitGuys Founder Chris Mittelstaedt

This week Tara speaks with Chris Mittelstaedt the founder and CEO of The FruitGuys, a business that serves farm-fresh fruit to offices across the United States as a way to help companies …

Episode 90 – Pursuing An Adventurous Life with Uncaged Life founder Rebecca Tracey

This week, Tara talks to Rebecca Tracey, the head and only honcho at the Uncaged Life. Rebecca works with coaches of all kinds from all over the world who want to have the freedom of …

Episode 89 – The Ins & Outs of Authentic Networking with Art of Charm Co-founder Jordan Harbinger

In this episode, Tara talks to Jordan Harbinger. Jordan is a Wall Street lawyer turned talk show host, social dynamics expert, and entrepreneur. He’s the former owner and co-founder of The …

Episode 88 – Cultivating A Confident Personal Brand with Bestselling Author Gabby Bernstein

This week, Tara’s guest is Gabby Bernstein. Gabby is the #1 New York Times best-selling author of The Universe Has Your Back as well as four other best-selling books. She was featured on …

Episode 87 – Finding a Niche That Leads to Success with Photographer Galicia Virgen

This week, Tara’s guest is award-winning senior portrait photographer turned educator, Galicia Virgen. Through her courses, coaching, and online groups at the 12th year, Galicia has helped …

Episode 86 – Building a Business While Growing a Family with Rustic Wedding Chic founder Maggie Lord

Tara’s guest this week is Maggie Lord. Maggie is the founder of the popular websites Rustic Wedding Chic, Rustic Wedding Guide, & Rustic Baby …

Episode 85 – Putting the P in Profit: Money Lessons From the New Economy

Growing a business in the New Economy means dealing with your “money stuff.” Tara highlights 6 money lessons she’s learned by building her business–and by talking to the smart business …

Episode 84 – Growing a Hands-On, High-Touch Business with Perfect Planning founder Tara Melvin

This week, Tara’s guest is Tara Melvin. Tara is the founder of Perfect Planning Events and Signature Concepts, an event planning and management company that offers a complete array of …

Episode 83 – Why Physical Goods are the New Services with Inkwell Press founder Tonya Dalton

This week, Tara’s guest is Tonya Dalton. Tonya is the founder of inkWELL Press, a collection of planners and productivity tools for women looking for …

Episode 82 – From Wholesale to Brick & Mortar with Girls Can Tell Creator Sara Villari

In this episode, Tara speaks with her longtime friend Sara Villari. Sara is the founder and designer behind Girls Can Tell gift company and the owner of Occasionette a sweet gift boutique …

Episode 81 – Growing a Million Dollar Online Course Institution with School of Motion founder Joey Korenman

This week, Tara talks with Joey Korenman. Joey is the founder and Head Instructor of School of Motion, a company dedicated to providing the best …

Episode 80 – Lessons from Pre-$1 Million Businesses with MNIB Consulting Founder Breanne Dyck

This week, Tara talks with her friend Breanne Dyck, founder of MNIB Consulting. She helps online training businesses scale their impact, their team, …

Episode 79 – Self-Publishing, Distribution, and Writing for Wealth with Author Joanna Penn

In this episode, Tara speaks with Joanna Penn, a New York Times and US Today best-selling author of thrillers as J.F. Penn. She also writes inspirational non-fiction for authors and is an …

Episode 78 – The Power of Dedicated Social Networks with Mighty Networks Founder Gina Bianchini

In this episode, Tara speaks with Gina Bianchini. Gina is the founder and CEO of Mighty Networks, a software platform for people and companies to create their own communities based on …

Episode 77 – Giving Yourself Space to Explore with Monica Lee

In this episode, Tara speaks with Monica Lee. Monica is an artist, illustrator, and coach inspired by the mystery, strength, and sensuality of women. She both creates fine art and licenses …

Episode 76 – Navigating a Slow & Steady Business Brand Transition with Racheal Cook

Racheal Cook is the author of “Your Business SweetSpot” and creator of the SweetSpot Method. Racheal launched online with TheYogipreneur.com in 2008 and since then, her business has grown …

Episode 75 – Fixing What’s Broken to Develop New Products with Nathalie Lussier

In this episode, Tara speaks with Nathalie Lussier. Natalie is the founder of AmbitionAlly which creates intuitive small business marketing software for WordPress. She has been making …

Episode 74 – The Evolution of a Person & a Business with Beryl Ayn Young

In this episode, Tara speaks with Beryl Young the founder of Recapture Self, a community for moms who are ready to reclaim their identity beyond parenting using creativity as a guide. After …

Episode 73 – Discovering a Need And Filling–Twice–with Digital Strategy School & Doki Creator Marie Poulin

In this episode, Tara speaks with Marie Poulin. Marie is a designer and digital strategist. She’s also the creator of Digital Strategy School and the …

Episode 72 – Creating Systems to Grow Your Business with 1-800-GOT-JUNK founder Brian Scudamore

This week, Tara talks to Brian Scudamore who pioneered the professional junk hauling industry with 1-800-GOT-JUNK which he started in Vancouver, BC …

Episode 71 – Rethinking the Fashion e-commerce Industry with Brass Clothing co-founders Jay Adams & Katie Doyle

This week, Tara talks to Jay Adams & Katie Doyle the co-founders of Brass, an online women’s clothing brand. Launched in September 2014, Brass is committed to designing the perfect …

Episode 70 – Setting Business & Personal Financial Goals with Worth It Author Amanda Steinberg

This week Tara talks to her friend and the founder of Daily Worth and WorthFM, Amanda Steinberg. Amanda launched DailyWorth in 2009 to bring a fresh voice and an outsider’s perspective to …

Episode 69 – Turning Customer Research Into a New Product with Copy Hackers and Airstory co-founder Joanna Wiebe

This week Tara talks to the copywriter she does to when she is ready to hone her skills, Joanna Wiebe. Joanna is the original conversion copywriter and co-founder of Copy Hackers and …

Episode 68 – Using a Video Series to Scratch Your Creative Itch with Jennifer Dopazo

In this episode Tara sits down with Jennifer Dopazo. Jennifer is the design demystifier and brand builder behind Candalita her design and digital strategy agency. She helps business owners …

Episode 67 – Growing an Audience with Unexpected Marketing Tactics with Chatbooks co-founder Nate Quigley

In today’s episode Tara sits down with Nate Quigley. Nate is the co-founder and CEO of Chatbooks which helps busy people get their Instagram and Facebook photos printed automatically. Nate …

Episode 66 – Behind the Scenes of Explosive Growth with Emily McDowell

Today Tara talks with Emily McDowell, the founder of Emily McDowell Studio and the creator of the wildly popular greeting card collection Empathy …

Episode 65 – Positioning a Small Business in a Big Market with Attorney Autumn Witt Boyd

This week Tara sits down with Autumn Witt Boyd a lawyer who works with creative entrepreneurs with big dreams like online business owners, bloggers, web and graphic designers, artists, …

Episode 64 – Creating a Licensing & Certification Program with Curvy Yoga founder Anna Guest-Jelley

Today Tara sits down with Anna Guest-Jelly. Anna is the founder of Curvy Yoga, a training and inspiration portal for students and teachers of all shapes and sizes who want a body-affirming …

Episode 63 – Building Relationships & Communities to Fuel Your Business with Justin Shiels

This week’s guest is Justin Shiels the founder of This Creative Lab and Curious Tribe. Justin has over 9 years experience in communications, marketing, and graphic design. He uses his …

Episode 62 – Behind the Scenes: One Year in Podcasting

This week we are finishing up a series of special episodes inspired by you, our listeners. It has been just over a year since Profit. Power. Pursuit hit iTunes and Stitcher and it has been …

Episode 61 – The Fastest, Simplest Way to Reach Your Goal

Todays’ episode is a little different as we continue a short series of episodes inspired by you, our listeners. Over the course of this year Tara has noticed something happening with a lot …

Episode 60 – 5 Ways to Improve Your New Year Business Plans

This week we’ve got something a little different for you. Tara Gentile has used your questions to create our very first listener inspired episode. It’s that time of year, it is time to …

Episode 59 – Running a Business From the Open Road with Kathy & Peter Holcombe

Today Tara jams with Kathy and Peter Holcombe from Holcombe Photography. They traded in their comfortable suburban life in Boulder, Colorado for a …

Episode 58 – Creating a Fresh Business Model with Yoga Instructor Jill Knouse

In today’s episode Tara sits down with Jill Knouse who gave up a lucrative career in the financial field to become a certified yoga instructor and massage therapist. Jill is the creator of …

Episode 57.5 – BONUS: Ecommerce Tips from Aeolidia’s Arianne Foulks

Today we release our very first ever BONUS EPISODE.  Today Tara is joined again by Arianne Foulks but this time they are talking about how e-commerce …

Episode 57 – Growing an Agency with Aeolidia Founder Arianne Foulks

Today Tara connects with Arianne Foulks the Captain and Founder of Aeolidia a web and graphic design studio that has been working with creative, …

Episode 56 – Hosting a Conference with Craftcation Founder Nicole Stevenson

Have you ever wondered what it takes to launch a conference? Today Tara sits down with Nicole Stevenson, the cofounder of the popular craft and maker …

Episode 55 – Analyzing Business Financials with Evolved Finance Founders Corey Whitaker and Parker Stevenson

Today Tara talks with Corey Whitaker and Parker Stevenson from Evolved Finance. Evolved Finance is a bookkeeping and small business consultancy that …

Episode 54 – Podcasting to Grow Your Brand with Design Matters Host Debbie Millman

Today Tara connects with Debbie Millman host of the first and longest running podcast about design, Design Matters. Debbie is also an author, educator, and brand strategist. She is the …

Episode 53 – Using Public Speaking to Grow Your Business with Rebel Speaker Host Michelle Mazur

Today Tara sits down with Dr. Michelle Mazur. Michelle is the founder of Communication Rebel and a coach for entrepreneurs, speakers, authors, and thought leaders who want to speak with …

Episode 52 – Navigating Social Media with Joel Comm

On today’s episode Tara sits down with Joel Comm who has been building businesses online for more than twenty years. He is the New York Times Bestselling author of twelve books including …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to EP 341: Taking Better Care Of Each Other with Wanderwell Founder Kate Strathmann
1:01:18
Start listening to EP 341: Taking Better Care Of Each Other with Wanderwell Founder Kate Strathmann
1:01:18